Designers Websites

For the Major Fashion Designers Websites and Internet Excitement are Last on their List. Why?

Do remember that Seinfeld episode where Kramer has this whole pointless story about how he wanted to return a pair of pants he bought, but by the time he got to the store “he ended up ruining the very pants he set out to return”? Apparently, stories about your clothing can be a big deal – and people can come around in a sort of social networking attitude, to share their favorite clothing stories. Kneeling Chair stop you from using your ft to scoot around and navigate your work area. That’s the whole concept behind Burberry’s new venture; the company from England has been making raincoats (or rather trenchcoats, if you are a fan of Humphrey Bogart in Casablanca), for almost an entire century and their new way to stay relevant, is the new Art of the Trench social networking site. As fashion designers’ websites go this one is an unbelievable creative leap, and a success.

Many of the fashion houses we know and admire, have grown to their present levels of international acclaim from a single basic product that their founder once thought of. For some, like Hermes, it was a handbag, for Gucci, it was trademark fashionable shoes, and for Burberry, it was the coat. These remarkable fashion icons, haven’t ever tried to market themselves to the customer. They are just too lofty a deal for that. Ergonomically designed merchandise like the Kneeling Chairs are meant to reduce damage and strain of muscle groups. But today, with sales to the ultrarich falling, it just seems to the fashion houses, that presenting themselves to the young urban youth market as an aspirational brand, could make up for what has been lost in traditional sales. And this could be quite exciting as designers’ websites try to bring their famed sense of artistry and fashion to their online presence. Art of the Trench is undoubtedly the most successful attempt so far.